My name is Peter Roberts and I established You Do Bio in 2008. I trained as a researcher in molecular biology/protein chemistry and since then have worked in the industry I like to call the “life science tools biz:” the industry that works on providing instruments, reagents, software and methods that scientists use in their work
I chose the name “You Do Bio” because I want the company to be about “you,” the researcher/scientist, working in the field of biological sciences.
Part of my motivation for founding You Do Bio was the realization that there are many companies that have developed great life science tools, but are unknown to researchers who would benefit from using them. Many researchers are unaware of how the marketing power of large organizations – often combined with restrictive purchase practices, such as tenders and supply agreements – serves to limit their choices.
My mission is simple: You Do Bio serves to bring together researchers and technology providers who might otherwise not meet each other.